In the minds of many, the marketing and sales funnel as a process is linked to businesses in later stages of their evolution, when they are selling their product or service for a profit. However, sales and marketing as a process is very important also in the early stages of the product development and starting […]
Draft ProgramAuthor: Heikki Immonen
When you have a good understanding of your target market and the matching product, designing your marketing and sales process is easy. 6.4.2023 Heikki Immonen, Karelia University of Applied Sciences The two main stages of marketing and sales process are based on somewhat different aspects of your understanding and the value proposition of your product. […]
Product-Market Fit and Marketing and Sales Funnel are closely related ideas. This article gives an introduction to both of these concepts. 6.4.2023 Heikki Immonen, Karelia University of Applied Sciences A good Product-Market Fit is one of the three main goals a business needs to achieve to be successful. If the Product-Market Fit is poor, not […]
A key question for all entrepreneurs is how to avoid making wrong decisions and investments. 6.4.2023 Heikki Immonen, Karelia University of Applied Sciences An effective startup plan contains goals, decisions & investments, actions and a timeline Organizing your startup plan is all about carefully thinking which decisions and investments you should make first, and which […]
A startup plan maps out the actions you should take to turn your idea into a business. 5.4.2023 Heikki Immonen, Karelia University of Applied Sciences Startup plan is not a business plan A Startup plan maps out the actions you should take to turn your idea into a business. A startup plan doesn’t define what […]
The Annual Report shares the details of the 78 applicant teams, 41 selected participants and the 18 new launched businesses. This year in 2023 there are even more opportunities to apply and join the program. 20.3.2023 Heikki Immonen, Karelia University of Applied Sciences Harri Holopainen, Savonia University of Applied Sciences Number of applicants and the […]
Reverse income statement is a very good and intuitive way to evaluate the profitability of you business idea. It starts with your profit goal and results in how many units you have to sell to reach this goal. 10.2.2023 Heikki Immonen, Karelia University of Applied Sciences What is profitability? Profit is defined as sales minus […]
Exploration and innovation are always costly activities. What makes it even more challenging is the fact that wrong design decision early, can results in wrong and very costly investments. Heikki Immonen, Karelia University of Applied Sciences The question you as an innovator should ask yourself, is how should you use your resources and time to […]
In this article you will learn about a powerful concept that helps you become a better innovator and product developer. We call this concept the reality – model of reality dichotomy. Heikki Immonen, Karelia University of Applied Sciences In a nutshell, the reality – model of reality model teaches us that to succeed in innovation […]
This article will tell you how do define a problem and what you need to understand in order to have good problem model. Heikki Immonen, Karelia University of Applied Sciences In problem solving, everything starts with a good problem definition. Navigation in a strange city is a helpful metaphor to understand it better. If a […]