In the minds of many, the marketing and sales funnel as a process is linked to businesses in later stages of their evolution, when they are selling their product or service for a profit. However, sales and marketing as a process is very important also in the early stages of the product development and starting […]
Draft ProgramCategory: Uncategorized
On the Kuopio Draft pitching day on October 6 a total of six teams were awarded. Five teams received support of one thousand euros and one next round team 3,000 euros. All three educational institutions; UEF, Sakky and Savonia, were represented in the awarded teams. One thousand euros was awarded to former NY entrepreneurs Cristina […]
In this article you will learn about a powerful concept that helps you become a better innovator and product developer. We call this concept the reality – model of reality dichotomy. Heikki Immonen, Karelia University of Applied Sciences In a nutshell, the reality – model of reality model teaches us that to succeed in innovation […]
This article will tell you how do define a problem and what you need to understand in order to have good problem model. Heikki Immonen, Karelia University of Applied Sciences In problem solving, everything starts with a good problem definition. Navigation in a strange city is a helpful metaphor to understand it better. If a […]
Before Jyrki Saarinen became a professor, he was a very successful high-tech entrepreneur in Europe and in Silicon Valley. After becoming an academic, again, he has continued to invest and mentor photonics startups. During the 2021-2022 Draft photonics coaching process in Joensuu he gave a lecture about doing sales in a startup company. This article […]
Regulations, competition, business support services and external funding opportunities are all parts of the business environment. This way business environment can both aid and limit your business success. Heikki Immonen, Karelia University of Applied Sciences Business environment can both limit and extend the number options you have to design your business model. For example, if […]
The more innovative and creative your business idea is, the more humble your implementation strategy should be. Heikki Immonen, Karelia University of Applied Sciences Dealing with uncertainty, i.e. missing or inaccurate knowledge, is the most important challenge in entrepreneurship. Yet, many novice entrepreneurs act as if there is no uncertainty. Even worse, emphasis on charismatic […]
Dozens of teams apply for the Draft Program with their business idea every year, and the competition for the available funding can be tough. In every application round there are ideas that do not end up being included, and relatively often the same reasons for being left out recur. Here are the 10 most common […]
What is a business model and what is it’s relevance for an entrepreneur? Learn it with the help of Joensuu-area examples Heikki Immonen, Karelia University of Applied Sciences For a new entrepreneur it is good to stop and really think what is it that you can control and decide when designing your plan. The truth […]
A total of 20 teams applied – all new selected teams have experience relevant to the business idea In May, the second Draft call in Joensuu in 2022 was held. This time the call did not have a specific theme, but the call was open to all kinds of business ideas. A total of 20 […]