Author: Heikki Immonen
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Idea feasibility and the benefits of process and resource analysis
Are you planning to turn your idea into business? Assessing the feasibility of your idea…
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International Student Business Ideas Dominate Fall 2023 Draft Application in Joensuu
The Fall 2023 highlighted the international nature of applicants and business ideas leveraging digital technology.…
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The Changing Purpose of Marketing and Sales Funnel in a Startup’s Journey
In the minds of many, the marketing and sales funnel as a process is linked…
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Interest-sparking messages and closing the sale
When you have a good understanding of your target market and the matching product, designing…
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Product-Market Fit and Marketing and Sales Funnel
Product-Market Fit and Marketing and Sales Funnel are closely related ideas. This article gives an…
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How to organize your startup plan and include learning actions
A key question for all entrepreneurs is how to avoid making wrong decisions and investments.…
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A startup plan contains all important decisions and investments
A startup plan maps out the actions you should take to turn your idea into…
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Draft Program® Annual Report 2022
The Annual Report shares the details of the 78 applicant teams, 41 selected participants and…
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Evaluating Profitability with Reverse Income Statement
Reverse income statement is a very good and intuitive way to evaluate the profitability of…
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Process of innovation is about balancing investments with the level and type of uncertainty
Exploration and innovation are always costly activities. What makes it even more challenging is the…